Antagonistic line managers who hate people, distrust the business and have their own strategy at odds with the company’s have to be the major blocker on communication.
People can’t thrive on ‘broadcast’ comms from above all the time; they want face-to-face communications and time to express themselves and give feedback. People want to be involved with the direction of the company, and full understanding of business change and the whole strategy can only happen when a person is involved – and that means two-way comms. Conversations, as we used to call them.
C. Hopton, Bain & Co in 1994 found that:
Better communication creates better employee satisfaction.
Better communication improves perception of line manager.
Higher satisfaction reduces staff turnover.
High retention of staff creates higher customer satisfaction.
Higher customer retention equals higher profitability.
It’s that second item I want to focus on!
The cool thing about great communications is that they make line managers look good even if that manager is only passing stuff on. If they ‘pass stuff on’ with aplomb and confidence in the business, their people will rate them as a ‘good communicator’ and therefore a better manager.
If you’re a manager and want to be seen as an awesome leader, get friendly with your local Internal Communications Specialist – you may well get news early, and you can ask for help in crafting your own messages and delivering corporate messages with meaning.
Photo credit: Paul-W
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