Those of us who write for the web already know how important the inverse triangle / pyramid is, but if your target readers are mobile surfers then your style of writing becomes critical.

This article is written in a suitable style for mobile browsing. Get the most important information into your opening paragraphs - don’t set the scene, just deliver the goods.

Write concisely. Reduce the length of your paragraphs (break up your text into more paragraphs) and reduce the length of your sentences, brutally.

Magazine articles might be 1500 words, web articles might be half that, and mobile articles should be half that again.

The W3C suggests the XHTML file size should not exceed 10KB, and the total page weight should not exceed 20KB (including images etc.). This page fails those standards, but I’m being concise to reduce the page size over-all, and to reduce your need to scroll and squint.

I mean to give you only the information you need when writing for the mobile web.

Considerations

Screen sizes are small; sometimes as small as 120px wide. That’s only a few words to the line. Without a full overview of your page, people have to read it top to bottom, so get the order of your content right (important stuff at the top).

No mouse; while the iPhone has a wondrous touch interface, and Opera Mini has a fake mouse thing, default mobile browsers rely on the reader clicking buttons and scrolling up and down the page, jumping through your hyperlinks one by one.

Thank you and good bye

Some of you will be reading this on your mobile devices; kilobox communiqué is specially configured to work exceptionally well on mobile phones, and beautifully well on iPhones.

Word count: 401

[Wedge]

• kilobox.mobi - best practice for mobile site design
• The social web on your mobile - fantastic links to try when you’re out and about

kilobox communiqué discusses the theory and practice of 'Internal Communications', touching on all aspects of good communication including writing, channels (e.g. intranets), best practices, technologies and the needs of the audience. I re-launched kilobox communiqué in July 2008, and I'm thrilled to have met so many communication professionals and practitioners online. I read every comment.
If you're new here, you may want to subscribe to my RSS feed. Or maybe you'd prefer
to subscribe by email? You can even follow me on Twitter for updates.