Professional copywriters may have their niche field within an industry sector, but I reckon they still have to contend with subject matter that they don’t always have a deep understanding about.
I reckon sales copy writers focus on the selling – “I know sales” they might think, so the actual product / market matters little.
I’m betting that successful copywriters turn down work that they don’t feel confident with, but I’m sure that those starting out in their career take all the work they can get, and tackle subjects that are well outside of their comfort zone, and outside of their experience.
Me? I write passionately about the following subjects:
- Internal Communications – in theory and practice;
- Web and intranet design;
- Emotional well-being and self-injury;
- The Tao and philosophy;
- Hard Sci-Fi and Fantasy;
- Magick and the Occult.
Subjects that I write about daily:
- Business policies;
- Lean Change Management and Continuous Improvement;
- Mechanical and Hydrodynamic Engineering;
- Environmental impact;
- How to write and communicate for beginners;
- Charitable offers and appeals;
- Acquisitions and Mergers;
- Press Releases.
As you can see, the stuff that brings in the bucks is considerably different to the stuff that gets me excited and fired-up, although there are some cross-overs.
So, my basic question to you is, how far do you stretch your writing reach? Do you stay safe within your niche? Are you forced by market / financial pressures to branch out into unknown territory, or do you always tackle subjects that mean little to you?