Browsing Tag
audience
26 posts
Why does your intranet exist?
A brief reminder about remembering the purpose of your intranet, and checking the relevancy of front page articles.
Turn ‘show n tell’ seminars into ‘see n say’ discussions
'Show n tell' sessions let you communicate something new to end-users and stakeholders; but what about reversing the flow to be 'bottom up' and running 'see n say' sessions?
We don’t need more corporate communication channels, we need local level conduits
What local level communication channels are available to Mildred, the booking system admin?
Long multi-topic or short single-topic intranet pages?
I need to guide scores of new authors / publishers as to when to create one long comprehensive intranet page and when to create a suite of short, single-topic, pages. What's your vote?
Seven easy intranet improvements to make this month
I have had this role for one year. What have I done to our intranet? Not enough. What will you and I do in the next month or so? Plenty more.
Who writes for your MD?
Does your CEO have a ghost writer?
If you have nothing to say, don’t say anything
A real news article can't just be 2 paragraphs long, it needs to b concise, but it needs to give enough background context to be informative and interesting to the average reader.
Talk about what is, not what will be
Today does not exist on the Internet.
Employees, and other livestock
How you refer to the people who work in your company sets the whole tone of your communication - do you wish to talk down to people?
What’s your audience’s reading age?
Considering your writing style, what do you think the 'Reading Age' of your audience is? Wedge suggests it is not as high as you assume...
Golden words
Your first sentence has to grab the reader, says ZenMom, our second Guest Writer.
Pleasing all of the people, all of the time…
My first guest author, Jules, talks about writing for several distinct audiences, and her own confidence in writing.