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Can copywriters write about stuff they don’t know?
Comparing intranet solutions
Talk about what’s in it for them
Criticism comes your way for one reason
4 minute read
Stop viewing your intranet as a single channel
The intranet isn't an amorphous channel, it's a city of sectors, communities, highways and byways. We should diversify our comms and stop simply publishing a single news story.
Stop broadcasting; target your comms