What are your content challenges? How do you provide the right guidance for employees? How does news fit into your content strategy? Sit with me on Monday 23rd at the SMILE conference and let’s create solutions.
Every department or project desperately wants front page headlines on the intranet to drum up interest. But news is ephemeral; it’s the permanent reference pages that will inform and educate the audience the most.
To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.