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Separate the approval of content and style

Tired of Senior Engineers telling you they'd prefer the second sentence in your article to end with a smiley face? Want managers to let you shape messages as per your remit? Try this radical idea! read more

Simple communications

It’s something about being authentic, clear and concise yet thoughtful and human read more

Love of the written

We bandy the word 'passion' around too much, but love of the λόγος (logos) should drive our written expressions. read more

Beauty in the prose

It's up to us, the copywriters, authors and communicators to find the essential beauty in our written work, so as to help our readers receive the message. Dull work? read more

Twenty words, not too many polysyllables

'Polysyllables' aside, it's simple to make our communications easy to read - and retain greater impact - with one or two basic rules. read more

Writing fashions to be wary of

Internal communications that are dull and lifeless often masquerade as interesting by using 'exciting' boilerplate. Here are a few criminal uses of English. read more

Seven easy intranet improvements to make this month

I have had this role for one year. What have I done to our intranet? Not enough. What will you and I do in the next month or so? Plenty more. read more

Who writes for your MD?

Does your CEO have a ghost writer? read more

If you have nothing to say, don’t say anything

A real news article can't just be 2 paragraphs long, it needs to b concise, but it needs to give enough background context to be informative and interesting to the average reader. read more

Editors; tread softly, for we tread on their dreams

Tend to other people's work like you might an established garden - don't hack. read more
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