Wedge wants to join a professional body of communicators, he really does - but he doesn't want to solely drink from the kool-aid. Read more! Immerse yourself in media and marketing - get outside Internal Communications or risk becoming stale.
Those incredibly long marketing 'letters' that sell 'Marketing Secrets' and 'Fitness Machines' are horrid, yet they work; people buy from them. Wedge doesn't, nor does he think great communicators have to hit the audience continuously to get the message through.