No it isn’t. Slowing growth isn’t the same as dying.
What I advise my clients about social media
Communications, Social Comms
My always-up-to-date guide to social media marketing, mostly focused on B2B, rather than to consumers.
Twitterverse
Raves, Social Comms
Brian and Jess have released a galaxy sized poster of the ever-expanding Twitterverse. Take more than one small step within…
Help me help your intranet manager and comms team
Communications, Intranet, Minutiae
Take a second to send a link to my website to your intranet manager / editor, in the hopes of brightening their day.
Twitter basics for business, by James Barisic
Rants, Raves
James’ sucinct slides remind us that Twitter is not a marketplace.
Check me on your mobile
Design, Minutiae, Rants
You can get my articles via web, mobile, iPhone, email, RSS and Twitter. Phew.
Jakob says social media has hit the intranet
Design, Intranet, Minutiae, Social Comms
You might guess from my previous intranet posts that I’m reflecting on the use of social media behind the firewall, within the intranet. Jakob Nielsen’s latest report comes a good time for me then, and there’s plenty for all of us to read and ruminate on.
While the focus of social media and Web 2.0 stuff might be wikis, blog comments, Twitter and social profiles, Jakob reminds us that getting stuff done isn’t about installing the latest tools on our infrastructure:
…organizations are successful with social media and collaboration technologies only when the tools are designed to solve an identified business need.
Jakob Nielsen
It all comes back to what problem are you trying to solve? What process would you like to improve?
If, like me, you’re a Twitter addict then all solutions seem to revolve around micro-blogging and status updates. When all you have is a hammer, everything starts looking like a nail… So Jakob reminds us that we must have a business need before we embark on a project to socialise the company, and I might remind myself that until I know what we want to achieve, I can’t go shopping for tools.
I very much suggest you read Jakob’s single web page and explore the links:
[Wedge]
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How do I justify the cost of Yammer to my boss?
Communications, Raves, Social Comms
I love Twitter, so I’m bound to like Yammer, which is like a private Twitter service used by companies. But people are terrified of Social Media and there is a financial cost to Yammer, so…
Internal Communications at TweetCamp
Communications, Minutiae
‘TweetCamp’ was a ‘BarCamp’ like UnConference held in Richmond on Saturday 27 June.
I realise I’ve just opened with three geeky nouns that may make no sense to half my readers; I’ll start again.
‘TweetCamp’ was the name of the Twitter get together that I attended and participated in on Saturday. It was hosted by GumTree in the GumTree / eBay / PayPal offices in Richmond.
As it was a ‘Camp’, the day was fairly unstructured, with a good deal of the content being provided by attendees, who were all active participants, rather than passive ‘attendees’. The organisers had worked with various sponsors to provide food, drinks and treats for everyone, so there was a good buzz going right from the 9:30am breakfast with mymuesli.
We were all there to talk about our use of Twitter; I first heard about TweetCamp on Twitter (tickets arranged through EventBrite) and I signed up without really knowing what it was all about. I was excited to think I might meet some of my friends and followers from Twitter.
You can’t make people care
Communications
Who are your champions? Who promotes your work, your messages?
The people of 2008, the friends of 2009
Charitable Musings, Minutiae
I’ve already mentioned my important projects and how I mean to focus my attention – while I love a fresh new year, I don’t need the 1st of January to make me work on my ambitions; I work on my personal development every day – so you can check out my current projects and priorities if you like. It’s important to have mini-project plans in order to keep yourself on track; if you are making resolutions and intend to sort things out this year, don’t burn-out in the first month, rather, ensure you have enough milestones in the mid to long-term to give yourself something to aim for throughout the year.
Facebook no longer does what it did for me
Charitable Musings, Communications, Rants
Facebook is no longer so helpful in my real-life relationships. Should I leave?
You don’t know your audience
Communications
You do not have an audience, you have a non-group of people who glance at your work.