Browsing Tag

writing

70 posts

Forget ‘news’; reference pages is where it’s at

Every department or project desperately wants front page headlines on the intranet to drum up interest. But news is ephemeral; it's the permanent reference pages that will inform and educate the audience the most.

The right formula for your content strategy

To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.
Above average

Average intranet pages are OK

Much as I would like all intranet pages to be 'perfect', I find it useful to recognise four standards of intranet page.

Truth in comms

To be honest with you…now that’s a phrase you hear too often, and I’m sure I’m guilty of…

Your comms are boring

How can our communiqués compete with a world that knows how to engage people's attention? Couldn't our internal communications be, y'know, human and interesting?

Slow writing

I read an article in The Guardian on the art of slow reading, and how skim reading on…