Intranet design and content strategy

I can help you with your internal comms or even your social media marketing

Services

Having worked long-term within several internal communications teams, I’ve been involved with digital comms for over eight years.

I’ve always been in charge of the intranet’s use and development, and have been the senior editor and message shaper for corporate internal communications and external websites.

Although I have a history of working for large corporations, I’ve also been an intranet consultant working with small to medium businesses. As an independent intranet and comms specialist, I’m helping clients achieve more with their content across the digital landscape.

  • Set me tasks;
  • Hourly or daily rate as appropriate;
  • Consider me part of your extended team;
  • Challenge me to improve your strategy or execution;
  • Get to know me via my articles, the calibre of my peers, and my tweets.

 

Intranet benchmarking

LaptopFree service, benchmarking your intranet against 200+ intranets to give you the evidence needed to prioritise improvement activities, or the scope of your replacement project.

Learn what your people want and expect from your intranet, and deliver improvements that support business objectives.

 

Writing, editing, message shaping

If your employees deserve well-crafted guides, explanations, news and views, I can draft material to your specification. If your website is crying out for content, I can help with topics and supply a steady stream of articles. If your marketing materials are aging, or overly complex, I can re-shape them to be easy-read guides.

Formal announcements, informal updates, engaging material and all the ‘how to‘ articles your intranet or website might need. I match the message to the audience, so let’s discuss the channels you could use and the audiences you wish to reach – as well as the behaviours you wish to encourage.

  • Read more about my writing services.

 

Content strategy

Not as hard as some would have you believe, but it goes beyond ‘channel audits’. Content strategy starts with yout goals, works through ‘what content should go where‘ and ends with a user experience that meets people’s expectations.

The content you have is valuable; let’s not throw it out, let’s consider how and when people want to use it, and get it in front of people when they need it. This isn’t about having it ever present on the home page of your intranet or website, it’s about relevant content at the point of need.

I can help you identify gaps in your content, suggest topics and write drafts to help your subject matter experts provide just what your audiences need.

Perhaps you just need your content to reach more people, more of the right people – I can help you make your content social.

  • Read how I can help you understand your current content, and your content needs.

 

People need to find stuff; whether on your intranet or website, the navigation has to lead people, and meet their expecations.

I can help you consider your navigation titles and the placement of your menu items so as to increase ‘discovery‘ (the ability to find things one wasn’t sure one wanted) and improve direct navigation. I can base the assessment on real results from users, either in person (group activity) or online (individual exercise).

  • Read about the importance of navigation that matches your audiences’ expectations, rather than you manager’s preferences.

 

Intranet strategy review

I know how it feels to be responsible for the success of an intranet. Let me help polish your plans, suggest improvements and valaidate your goals in a friendly review, either over coffee or through a structured review of your documents.

Our combined experience will give your intranet strategy a better foundation – and a boost to your reputation.

  • Ask me about your intranet strategy.

 

Writing and publishing intranet content – in-house workshop

Writing and laying out useful and useable news, guidance, and reference material

[Hand-outs, links to articles, and examples for exercises all included.]

A half-day workshop for internal communicators and intranet contributors from around the organisation.

Eight people per workshop – book one for the morning and one for the afternoon to train more of your contributors.

A non-technical dive into how best to layout intranet pages for easy reading and better communication.

Agenda

  • Communication theory.
  • The inverted pyramid and exercise.
  • The who, what, why, where, when, and how of concise comms.
  • Write for your audience not for yourself.
  • Headlines and excerpt summaries.
  • Images.
  • Links.
  • Bullet lists and number lists.
  • Layout and exercise.
  • Documents vs. pages.
  • Different digital channels, different audiences.

 

Call me on 07950705258 during UK office hours,
or connect with me however you prefer.

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