Creating intranet content: a guide for everyone
I worked with Sam Marshall to write this guide for intranet contributors. It’s the sort of thing you’d share with your extended team / network.
The guide covers ten common challenges:
- Effective headlines: help people choose what to read
- Images: attracting interest and conveying meaning
- Links: how to link to pages and files
- Layout: how to structure articles for scanability
- How to help people search for, and find, your content
- Content: write for your audience, not for your boss
- Documents vs pages: when to use PDF, Word, etc.
- Engage: writing to start a conversation
- Channels: reach the right audiences
- Mobile content.
Each subject is concisely tackled over one or two pages, and we’ve included a checklist at the back, so be sure to download the full guide from the ClearBox website.
Download ‘Creating intranet content’ and share with your (internal) extended comms networkGet the content guide
Content tactics – executing your strategy on the page
I literally toured Europe with this presentation during 2014 / 2015 :) Whether you’ll get enough from the SlideShare, I don’t know – but I’d be happy to present this in person to your team.
Download or bookmark ‘Content tactics’ in SlideShareGet the SlideShare
Read the Intranätverk write-up of my content tactics presentation, artfully written by Kristian Norling and Tobias Skarhall.
Perfectly practical articles
Below you’ll find links to specific guidance; for intranet and comms related websites, see my links page / blogroll.
- Connecting Office for iPad to SharePoint, by me, over at ClearBox.
- SharePoint migration paths, by me, over at Content Formula.
- Intranet metrics & KPIs – only measure what you mean to act upon, by me, over at Intranetizen – or see the Ragan version.
- A framework for intranet governance, by me, over at Content Formula.
- An equation for good comms
- How to measure the success of enterprise social networks
- Stop viewing your intranet as a single channel
- ‘One hour’ intranet ideas to do right now, by me, over at Content Formula.
- Department intranet sites – you’ll need two of those, by me, over at ClearBox.
- Big bang intranet launches vs. drip-feed incremental improvements, by me, over at Content Formula.
Online tools – freakishly easy
If stakeholders pressure you to put a carousel / slider on your intranet’s home page, ‘just like on our website’ without at UX research, send them this infuriating arguement against such poor design choice: “Should I use a carousel?”
Smaller Pictures – Maybe your intranet automatically optimises photographs for faster display, but really, you should control the optimisation so that details are not lost from the photo. This incredibly simple web-app let’s you judge by eye and save your image at a smaller file-size.
Compressor – Online tool to smush the file-size of your images down for faster display. You get to see if the quality of yout photo has degraded :)
FormSwift – create and sign documents. Online.
Zamzar – convert almost any file into any other file type.
Noun Project – icons.
Adobe Voice – Slideshows with voice-overs.
Adobe Slate – visual storytelling.
Citation machine – APA MLA references.
Readability score – how easy is your article to read?
Wordcounter – more than total words.
Pixlr Editor – edit images in your browser. Wow. Requires Flash.
Vectr – create vector graphics in youe browser, or in the free app.
Canva – make ‘web posters’.
Jotform – online form design and processing.
Tip of my tongue – get that word you can’t think of.
Destination sites and pages
Y’know, places to go on purpose – they pull you in with great ideas and guidance.
- UX Checklist – 27 (currently) links to articles taking you through user-experience planning.
- UX Myths – 33 user-experience myths.
- Content Strategy for Website Projects – beautiful guide from Gather Content.
HemmingwayApp – helps you draft and edit communications to be clear.
IBM’s Watson Bluemix User Modeling – stupid title, clever analysis of your writing’s personality.
- Chartered Institute of Public Relations (CIPR)
- Institute of Internal Communications (IoIC)
- International Association of Business Communicators (IABC)
- Institute of Digital Workplace Professionals (IDWP) to be launched by Jonathan Phillips.
- The Microsoft blog firehose.
- Internal Comms Jobs, via Melcrum.
- Internal Comms Jobs, via Gatehouse.
- Internal communication glossary, by Rachel Miller.
- A content strategy definition, by Jonathon Coleman
- When to use which comms system , by Chris Slemp, of Microsoft.
- How to measure the success of your internal social network, by Dennis Agusi.
- SharePoint 2016 – on-premises, in cloud, and with Office 365, by Microsoft.
- Office Success site, by Microsoft. Think Office 365, Yammer, SharePoint Online.
- Responding to people on (external) social networks, social customer service by Helen Reynolds.
- The Big Yak – IC unconference.
- Intranet Now – my conference / unconference.
- SMiLE – Social Media in Large Enterprises conferences (be aware, the web address often changes.)
- Intranätverk – Danish / Swedish intranet conference.
- Digital Workplace LinkedIn Group
Incredibly practical resources from around the web
Ethnography, personas, journey mapping, interviews, by the Cabinet Office.
Interviewing humans, by Erika Hall.
MoSCoW method 0f requirements rating – Must, Should, Could, Won’t.
Seeding content across the social intranet / enterprise social network, by Sacha Greif.
Card sorting, by usability.gov.
Innovation: explore; extract; exploit, by the 100% Open Toolkit.
How to change the name and address of a SharePoint Site, by Ellen van Aken.
First steps in information management – new tools from CILIP.
Intranet metrics – discovery, satisfaction, and impact [PDF; 800KB] – by Martin White, from his research notes page.
Never ask what they want – three questions to ask in user intereviews – by Charles Liu.
Focusing on top tasks – by Gerry McGovern, of course.
How to conduct a top task analysis – by Jeff Sauro.
Content strategy – by Ben Grose.
Measurement principles – for external comms, but relevant for anything.
When to provide an intranet to your small organisation – by Kara Pernice of NNG.
Want more inspiration?Intranet and comms links
I’ve got ‘Designing for conversion’, ‘Practical responsive images’, and ‘The craft of words’ (parts 1 and 2).
Web design, via A Book Apart
I’ve got ‘The elements of content strategy’.
I’ve got ‘Digital success or digital disaster?’ and ‘Collaborating in a social era’.
Intranet design, via Step Two Designs
I’ve got ‘Essential intranets’, ‘Designing intranets’, and ‘What every intranet team should know’.
Digital Workplace Trends 2015 – The Organization in the Digital Age by Jane McConnell
A massive research effort from Jane, providing insights and direction for enterprises of any size.
Small business intranet guide
I wrote this for Interact. A small intranet, perhaps cloud-based, can streamline processes and save time, frustration, and money.
Productivity is key to your bottom-line. This guide highlights 9 points to help you to increase your efficiency and effectiveness within your small business. These include:
- How to combat growing pains
- Reducing reliance on shared drives and email
- Streamlining productivity
- Using cloud to get up and running with minimal resource.
Download ‘Intranets for small businesses’Get the SMB guide
Social networks / social media marketing
- The always-up-to-date guide to social networks
- Measure your marketing ROI in six steps, by Troels Kjems.
- Social media ROI, by Kevan Lee.
— Wɛdʒ (@Wedge) January 13, 2015