My 'Interaction' conference presentation - crafting decent intranet pages. Please share with your contributors / publishers / champions.
Relevancy and usefulness are the keys - good communications should not only be interesting to people, but influence their behaviour as well.
What are your content challenges? How do you provide the right guidance for employees? How does news fit into your content strategy? Sit with me on Monday 23rd at the SMILE conference and let's create solutions.
Every department or project desperately wants front page headlines on the intranet to drum up interest. But news is ephemeral; it's the permanent reference pages that will inform and educate the audience the most.
To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.
Your intranet is for your people, and so it needs to meet their expectations and help them get work done. The intranet is no longer just about 'news'.