'Polysyllables' aside, it's simple to make our communications easy to read - and retain greater impact - with one or two basic rules.
Your stakeholders can trap your comms in endless review cycles, unless you demonstrate your expertise.
Relevancy and usefulness are the keys - good communications should not only be interesting to people, but influence their behaviour as well.
I'd just like to share my practice for ghost writing for senior managers; and confess some of my sins.
Every department or project desperately wants front page headlines on the intranet to drum up interest. But news is ephemeral; it's the permanent reference pages that will inform and educate the audience the most.
To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.
Wouldn't it be awesome if you could beam information directly into people's minds?
Stakeholders can supply focus and drive, but their personal lens can warp the clarity of communications.
Much as I would like all intranet pages to be 'perfect', I find it useful to recognise four standards of intranet page.
To be honest with you…now that’s a phrase you hear too often, and I’m sure I’m guilty of…
How can our communiqués compete with a world that knows how to engage people's attention? Couldn't our internal communications be, y'know, human and interesting?
I read an article in The Guardian on the art of slow reading, and how skim reading on…