Hands on communications


Intranet design and reader-centred communications

My services

Content strategy, design, management

Well crafted communications

My services

Intranet design

Evidence-based navigation design

Intranet design

See my client testimonials.

Social media marketing

Social media management for your small company

I manage several client accounts, focusing on intranets and brand building.

Intranet design and reader-centred communications,
from Wedge in the UK

Next event: IntraTeam Event Copenhagen: 24 – 26 February 2015 #IEC15
I’m there now – check my blog for live updates.

I help medium and large organisations plan and design the structure, navigation, governance, and content for their intranets.

I also assist small orgs with content marketing and social media management.
You can hire me with very little fuss, for one afternoon or an extended project. I work around London and Birmingham, but I travel across the UK as needed; I generally work from my home office. You’ll see me on Twitter most days.

You might have read my blog for the past decade, when I was in ‘MarComms‘ for a couple of large companies – now you can get to know me better as a freelancer.

Beyond working for and with some smashing companies and people, I do my best to contribute to the intranet, comms, and digital workplace professions. I founded the Intranet Now (un)conference – the only independent intranet conference in the UK. I hope you’ll attend in September.

My name is Wedge, it really is, and I'm a freelance intranet and communications specialist.

My name is Wedge, it really is, and I'm a freelance intranet and communications specialist.

I help with intranet design, and these days, intranet content marketing.



I know how it feels to be responsible for the success of an intranet. Let me help polish your plans, suggest improvements, and validate your goals in a friendly review, either over coffee or through a structured review of your documents. Together, we can plan your vision, strategy, metrics, IA, and navigation / home page design, and set the governance that will help keep your intranet well maintained.

  • Vision, strategy, and roadmap;
  • Structure, IA, and navigation;
  • Governance and metrics;
  • User-testing.

Improve your intranet


Internal comms

Let’s revamp your communication strategy and channel management approach to better fit your evolving organisation. While you’re an expert, many within your ‘extended network’ are not experienced writers or publishers – I can train and mentor people, multiplying the power of your core team. I can also become part of your comms team, working remotely to manage the publishing of news and announcements on your intranet.

  • Strategy;
  • Tactics and good practices;
  • Writing and publishing;
  • Content strategy.

Get hands-on help



I specialise in intranet marketing. I know that’s a small niche, but you’d be surprised how many vendors, consultancies, and communication agencies have a focus on intranets and the digital workplace. My services revolve around marketing collateral, whitepapers, and blog articles – it’s all about ‘top of mind‘ marketing. Crafting and publishing content is one matter, getting it infront of people is another. ‘Content marketing’ includes having your articles published on other platforms, outside of your own website.

  • Article writing;
  • Ghost writing;
  • Content marketing;
  • Blog management.

Marketing for SMBs


Social media managament

Much as I would love talking to consumers, my focus is on intranet and collaboration systems marketing (B2B). My background is perfectly relevant, and I’m trusted by several brands to talk about intranet platforms and good practices. Social media marketing is about relationships, sharing ideas and good practices, and ‘top of mind‘ marketing. Your brand cannot develop trust / interest if it’s not genuinely present on social networks. No, it’s not ridiculous to be paid to tweet, and no, it’s not all about Twitter!

  • Strategy and tactics;
  • Social media profile management;
  • Original updates through the day;
  • Boost your content marketing and website visitors.

Supercharge your social presence

Get me


My blog articles are below, but I also write for ClearBox, Content Formula, and occasionally Intranetizen, Deathto.email, Melcrum, Ragan, Simply Communicate, and the Journal of Internal Communications. Further musings on Medium and LinkedIn.

The Organisation as a Loosely Coupled Network – Dave Snowden at IntraTeam Event Copenhagen
Intranet, Philosophy

The Organisation as a Loosely Coupled Network – Dave Snowden at IntraTeam Event Copenhagen

Intranets and Design Thinking – James Robertson at IntraTeam Event Copenhagen

Intranets and Design Thinking – James Robertson at IntraTeam Event Copenhagen

This is my live blog from Copenhagen; I’m writing and updating this as James Robertson speaks. Refresh this page to see updates every two minutes.

Design has a power that can be exploited for the benefit of business (not just consumers).

Consider Customer Success Teams that focus on everything in front of customers – from banks to web forms.

Intranets need a lot of design help! Many are ugly and difficult to use. Design means more than how it looks, design is about how it works. UI and UX.

Design Thinking can reshape an organisation. (Go see ‘Organisational Design’ on Wikipedia.)

Card sorting and tree testing are complementary tools. Use them in your design and testing phases.

Intranets can no longer only be useful! (See my intranet hierarchy of needs draft.)

The stronger your external brand and reputation, the greater the pressure to create an intranet that reflects your brand.

Does your intranet delight people? How?

Question: Do you ‘fix’ an archaic HR intranet section, or do you start from a blank sheet of paper?

James tells us about how Telstra addresses this question. Started with all the user testing and good practices,  but we’re always unsure if they were doing enough.

James showed Telstra the pwc Australia HR site. Highlighted the the hard data people were visiting for – i.e. your actual number of holiday days you have left – live data.

Think about your objective – reduce calls to the HR centre. What calls? What topics? Make the intranet meet those needs!

This ‘design thinking’ has real-world business impact. Reduction of phone calls:

James now talks about how retail intranets often ignore staff in the stores. Solution is mobile access, and a decent mobile experience.

Reaching shop-floor employees is such a challenge; they may not even have email addresses. No opportunity to access work email anyway.

OK, so Coles (Australian store) allows employees to connect their company ID card to their personal email address. You know your people! Hook them up to your intranet – find a log-on solution, create a decent mobile experience. (This is more than investing in your digital workplace, it’s investing in your people.)

Homework: research ‘Design Thinking‘; get into user-testing, card sorting and tree testing. Don’t allow IT / design cost conversations to derail your objectives. Schools and pupils are delivering award winning SharePoint designs and functionality. 

Update: James’ presentation is now on SlideShare. 

Remarkable customer service

Make your small business remarkable

Whatever size your business ambitions, shouldn’t your organisation strive for excellence in some realm? Your intranet can support and automate processes, leaving your people to be remarkable.

Skill up

Internal comms
Intranet design
Social media
Marketing comms

Sam Marshall, ClearBox Consulting

“With Wedge’s help, our social media presence has greatly improved. He has a deep understanding of both the process and the topic.”

Sam Marshall, ClearBox Consulting
Content Formula

“Wedge looks after our social media accounts, writes our blog articles, and supports our client pitches and intranet design process.”

Content Formula

“Wedge is helping us revamp our website content, and has guided our social media strategy.”



Years' XP
Intranets launched
TV interviews

Ten years' experience

From corporate comfort to independent hustler

My career progression has been logical and fairly smooth. As a corporate communicator I endeavoured to focus on internal communications and the intranet, but was often tasked with managing the company website as well. I also led a million pound SharePoint project; it’s true what they say — it’s not all about the technology (it’s about people).

Later, as a full-time intranet consultant, I helped a score of small to large organisations plan and launch their new intranets. Now, as an independent specialist, I’m fortunate enough to work with some well-known intranet consultancies and design agencies.

I work from my home office and travel around London and the Midlands to meet clients, and work in a team when needed.

I’m still hands-on with intranets, but a lot of my time is spent writing about intranets, collaboration, and communication.

Internal and external comms
Marconi - global intranet and web manager

Starting as the global intranet manager and intranet communications editor, I then took on the extranets and the main website in a combined role.

Intranet and internal comms
Severn Trent Water, intranet manager

Revamped the ageing intranet, led the SharePoint adoption project, and then took on the website in a combined digital communications role.

Client facing
Interact, intranet consultant

Travelled the UK, helping new clients plan, design, and adopt their new intranet.

Independent specialist
Intranet design and content marketing specialist

Now I support regular clients with their social marketing and with their corporate clients as needed.

Intranet Now conference founding
Conference founder

I created and launched the Intranet Now conference - the only independent intranet conference in the UK.

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Answer this: What's his name? Hint; begins with W 

Just tweet, call, or mail me

I’m @Wedge on Twitter.

My Skype name is Wedgekin.
Call me! - Wedge: My status is Offline

My phone number is 07950705258 – my name is Wedge, so just say ‘hi’.

Mail me on Wedge@kilobox.net

I work around the UK.