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9 mass mail good practices
Sending emails to hundreds of people is too easy - mistakes creep in and there's little you can do once you've pressed the send button.
Free-for-all intranets – how to discern the ‘correct’ info
Once you open your intranet up to multiple publishers / contributors, there's the risk of people coming across contradictory information. What should we do to help people trust their judgement, and trust the intranet?
Slow writing
I read an article in The Guardian on the art of slow reading, and how skim reading on…
Comms clangers – dropping the ball
I don't always get it right, and it's not always "someone else's fault". Miscommunication is a serious matter, and yet mistakes will happen.
Fear of the big projects
I need to throw-out my current intranet, and yet the risks of the new intranet project failing (in part) are so great I feel overwhelmed. Launch in t-minus three months.
Separate the approval of content and style
Tired of Senior Engineers telling you they'd prefer the second sentence in your article to end with a smiley face? Want managers to let you shape messages as per your remit? Try this radical idea!
Simple communications
It’s something about being authentic, clear and concise yet thoughtful and human
Love of the written
We bandy the word 'passion' around too much, but love of the λόγος (logos) should drive our written expressions.
Beauty in the prose
It's up to us, the copywriters, authors and communicators to find the essential beauty in our written work, so as to help our readers receive the message. Dull work?
You don’t own your work – your company does
Most likely, you don't own the work you do; you don't own the content you produce. Think about he copyright.
User experience as a core function of design (getting it wrong)
Nathanael strongly suggests designing for people, rather than designing 'for your brand'. Apple, Google, Microsoft, prick up your ears.
Small business blogging – a taste of freedom
Guest post from Jon Buscall in Sweden on the freedom blogging brings to small businesses.