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Know your subject; don’t dilute it
This isn't about being an expert, it's about knowing the topic you're writing about, and sticking to it.
What’s your audience’s reading age?
Considering your writing style, what do you think the 'Reading Age' of your audience is? Wedge suggests it is not as high as you assume...
Jakob announces the ‘best’ intranets
Jakob Nielsen announces the best intranets and explains what they've done to be so good. Wedge cautions you to remember that there are brilliant intranets out there that Jakob hasn't heard of.
You can’t make people care
Who are your champions? Who promotes your work, your messages?
Back to work, but with what attitude?
Wedge notices that the city, and the office, is preternaturally quiet. Are people absent just because it's Friday and after New Year? Anyway, Wedge looks at goals and values.
The people of 2008, the friends of 2009
I’ve already mentioned my important projects and how I mean to focus my attention – while I love…
Good old pen and paper
Jules visits us again to talk about fountain pens and real stamps.
The difference between good communications and good writing
'Effect' or 'affect'? Who decides? The educated author or the authoritative editor? Wedge experiences the pain of review cycles.
Engagment dangereuses
Nathanael returns to seduce you with a story.
Weather on the intranet
Just a note to myself and other intranet managers / publishers: Don’t put the weather on the intranet…
The future of Internal Communications
Wedge wants revolution, not evolution, within Internal Communications.
Comms, broadcasting and conversing
How do you drag out feedback from your company's workforce? You don't rely on emails do you?