Marketing communications may seem wholly separate to internal communications, and in turn the marketing team may feel worlds apart from the internal communications team. Yet marketing campaigns are stronger and more authentic when employees are involved. Don’t be ‘that company’ where the staff know less about your news than industry experts.
Tired of Senior Engineers telling you they'd prefer the second sentence in your article to end with a smiley face? Want managers to let you shape messages as per your remit? Try this radical idea!
It’s something about being authentic, clear and concise yet thoughtful and human
Take a second to send a link to my website to your intranet manager / editor, in the hopes of brightening their day.
Internal communications that are dull and lifeless often masquerade as interesting by using 'exciting' boilerplate. Here are a few criminal uses of English.
News stories on my intranet ‘fall off‘ the front page after two days and ‘disappear’; at least as…
I love Twitter, so I'm bound to like Yammer, which is like a private Twitter service used by companies. But people are terrified of Social Media and there is a financial cost to Yammer, so...
Today does not exist on the Internet.
Internal Communications can feel a world away from External Communications. Find out how best to integrate the two divisions.
People might 'hear' or read about a change within your company, but do they 'know' about it?
Make it snappy and add pizzazz, don't just tell people your job title.
As a writer, you're not just someone who is proficient with a word processor - you're a creative. Don't allow the corporate culture to treat you like a keyboard user.