All models are wrong, but some are useful. Whenever there’s need to communicate something (and you might say that all communications is change communications) I always think about the audiences first. I want to consider how they would like to be involved and how they might feel and act upon the message.
Here’s a channel experiment – is it worth 90 seconds of your time to listen to the audio-slideshow and review the equation for good communications?[ Wedge ]
Please help me launch a new intranet un/conference in the UK.
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An equation for good comms – a voiced slideshow: http://kilobox.net/3267 – by @Wedge