internal communications

Align your internal and external communications

Communications

Marketing communications may seem wholly separate to internal communications, and in turn the marketing team may feel worlds apart from the internal communications team. Yet marketing campaigns are stronger and more authentic when employees are involved. Don’t be ‘that company’ where the staff know less about your news than industry experts.

The disappearance of front page news – how do your readers find your intranet news stories?

Design, Intranet

News stories on my intranet ‘fall off‘ the front page after two days and ‘disappear’; at least as far as my readers are concerned. Here one day, gone the next.

news-ball“Did you see that article about our pay offer? No? Oh well, you missed it.”

With all my reading, all my research, all my networking, I have failed to discover or develop a better system than the ‘news archive‘.

News stories are presented on the front page of my intranet, but physically reside within a year, month and week structure. Think ‘folders in a folder’. Basic web design; basic information architecture: Intranet Home/News/2009/August/10 August

The News Archive holds stories from last week and way back to years before. I think it’s easy to get to because the breadcrumb trail is easy to use and lets people ‘go back in time’. I also provide a direct link to the News Archive section from the footer of every news story.

Yet, I’m wrong; the News Archive is not easy to find. People tell me that in all the years the intranet has been running, they’ve never seen the Archive.

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