I’m pleased to announce the release of /No/ wait a minute, I detest announcements that state ‘we are pleased to‘. Such proclamations of enthusiasm strike me as hollow corp-speak. Let me start again.
- Get your free copy of ‘Creating intranet content: a guide for everyone‘ from Clearbox.
(Clearbox newsletter subscribers have already been sent the PDF, but you can ‘pay with a tweet’ or provide your email address to Sam.)
The guide covers ten common challenges:
- Effective headlines: help people choose what to read
- Images: attracting interest and conveying meaning
- Links: how to link to pages and files
- Layout: how to structure articles for scanability
- How to help people search for, and find, your content
- Content: write for your audience, not for your boss
- Documents vs pages: when to use PDF, Word, and other formats
- Engage: writing to start a conversation
- Channels: how to reach the right audiences with your content
- Mobile content
Each subject is concisely tackled over one or two pages, and we’ve included a checklist at the back, so be sure to download the full guide from Sam’s website (although individual topics are also supplied, so you can share / print what you and your organisation needs). You can even ask Sam for the original Word / text version, so that you can customise the content for your organisation’s needs.
It’s all original content, and I wrote it in close collaboration with Sam. We’ve pooled our decades of experience, and created something that should be of immediate practical use to intranet writers and publishers who are not communication or web experts. Topics were chosen with the help of Mark Morrell and Soozi Hadj Lazib, and they were both involved with the review and refinement of ideas and actual content. Nathanael Rouillard developed the page layout from a previously used template design.
I really feel we’ve provided a solid foundation with these ten topics; if you’re an intranet or comms expert then perhaps you might be good enough to pass it on to people you work with.
Oh, and here’s one for the review process – check page 3, and notice that I’m the author who forgot to name himself! Typical ;)[ Wedge ]
If you’d like to share or tweet this article, try:
How Wedge and Sam wrote ‘Creating Intranet Content’: http://kilobox.net/3124 – by @Wedge