Browsing Tag
writing
70 posts
Comms clangers – dropping the ball
I don't always get it right, and it's not always "someone else's fault". Miscommunication is a serious matter, and yet mistakes will happen.
Separate the approval of content and style
Tired of Senior Engineers telling you they'd prefer the second sentence in your article to end with a smiley face? Want managers to let you shape messages as per your remit? Try this radical idea!
Simple communications
It’s something about being authentic, clear and concise yet thoughtful and human
Love of the written
We bandy the word 'passion' around too much, but love of the λόγος (logos) should drive our written expressions.
Beauty in the prose
It's up to us, the copywriters, authors and communicators to find the essential beauty in our written work, so as to help our readers receive the message. Dull work?
Copyright – using other people’s content
Easy directions on how to steer clear of breaking copyright and getting your company into hot water. Lead by example by following these points.
Long multi-topic or short single-topic intranet pages?
I need to guide scores of new authors / publishers as to when to create one long comprehensive intranet page and when to create a suite of short, single-topic, pages. What's your vote?
Five points for good writing
Five articles for your consideration, focussing on good writing and good comms.
Five further ideas for Internal Communications and your intranet
A round up of five articles, some in-depth, about communications and your intranet. Must be something here for you to take away.
Writing fashions to be wary of
Internal communications that are dull and lifeless often masquerade as interesting by using 'exciting' boilerplate. Here are a few criminal uses of English.
Seven easy intranet improvements to make this month
I have had this role for one year. What have I done to our intranet? Not enough. What will you and I do in the next month or so? Plenty more.
The first draft is powerful, the sixth, spineless
A first draft may be brimming with passion and details; a review process should help tighten the language without destroying the interest of the reader. How many drafts are required to 'get it right'?