Content is king – what do you say? [poll]

Just what is king? And why must we argue about it in such heated terms? Aren’t we all just trying to create compelling websites and intranets?

Yes, you get to see the results of the poll as soon as you complete it, but I’ll publish the full results soon.

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The right formula for your content strategy

To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.