Write for your audience, not for your boss
Your stakeholders can trap your comms in endless review cycles, unless you demonstrate your expertise.
Mind your language!
Tips for creating intranet content that employees around the world will appreciate and understand.
Stop viewing your intranet as a single channel
The intranet isn't an amorphous channel, it's a city of sectors, communities, highways and byways. We should diversify our comms and stop simply publishing a single news story.
Don’t mark the importance of comms
Marking messages with a traffic light system or 'action icons' is commonly seen as innovative, but how can it be useful for everyone?
Engaging intranet participants webinar – your invitation
I invite you to my webinar to discuss 'user' engagement and the intranet, and creating a successful participant based intranet.
The right formula for your content strategy
To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.
‘Designing your intranet’ published at Simply-Communicate
Your intranet is for your people, and so it needs to meet their expectations and help them get work done. The intranet is no longer just about 'news'.
Just getting stuff done on the intranet
Menus menus menus. Curated lists of ‘how to do’ stuff are great, but sometimes the simplest list is the ‘killer app’ of your intranet. Try the ‘I need to...’ list, and help your people get things done fast.
Choosing between the stakeholder and the audience
Stakeholders can supply focus and drive, but their personal lens can warp the clarity of communications.
Separate the approval of content and style
Tired of Senior Engineers telling you they'd prefer the second sentence in your article to end with a smiley face? Want managers to let you shape messages as per your remit? Try this radical idea!
It’s something about being authentic, clear and concise yet thoughtful and human
Help me help your intranet manager and comms team
Take a second to send a link to my website to your intranet manager / editor, in the hopes of brightening their day.