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Browsing Tag

audience

26 posts
Ellen van Aken
3 minute read

Mind your language!

Tips for creating intranet content that employees around the world will appreciate and understand.
City centre with skyscrapers
4 minute read

Stop viewing your intranet as a single channel

The intranet isn't an amorphous channel, it's a city of sectors, communities, highways and byways. We should diversify our comms and stop simply publishing a single news story.
How to survive a robot uprising (book)
3 minute read

Don’t mark the importance of comms

Marking messages with a traffic light system or 'action icons' is commonly seen as innovative, but how can it be useful for everyone?
3 minute read

The right formula for your content strategy

To make content valuable, we need to focus articles and communiqués to match the organisation’s objectives and meet the needs of the audience. By considering the long-term goals of content, we can keep the intranet, and other channels, task focused and people-centred.
2 minute read

Just getting stuff done on the intranet

Menus menus menus. Curated lists of ‘how to do’ stuff are great, but sometimes the simplest list is the ‘killer app’ of your intranet. Try the ‘I need to...’ list, and help your people get things done fast.
2 minute read

Separate the approval of content and style

Tired of Senior Engineers telling you they'd prefer the second sentence in your article to end with a smiley face? Want managers to let you shape messages as per your remit? Try this radical idea!
2 minute read

Simple communications

It’s something about being authentic, clear and concise yet thoughtful and human