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Communications, Design

Use infographics to communicate meaning

The Interwebs loves infographics; funny Venn diagrams and pie charts have entire web communities devoted to their production. Internal Communications can make good use of graphics to explain and display numerical data, and I’m not saying you should take a screen shot of a bar graph you made in Excel. No, in 2010, graphics need to be pretty. Sorry, but style does matter, and the substance benefits from good styling.

Create graphics by hand, using Photoshop, Fireworks. Serif or your favourite image creation software. You’ll want to create coloured circles and squares; it’s not too much of a challenge so give it a go.

Before you start though, check out 11 Ways to Visualise Changes Over Time – which shows you what lines, circles and squares can do for you and your communications.

I’ve used some simple graphics, see:

[Wedge]

About Wedge

I’m Wedge, and this is my website! I’ve worked within internal communications since 2004, managing intranets and digital comms. Now I’m a freelance comms and intranet specialist - I help organisations plan and improve their intranets. I work with other agencies, and write a lot of blog and magazine articles.

I founded the Intranet Now conference.

You can catch up with me on Twitter - I’m @Wedge.

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