I’m writing the content strategy and migration plan for our new intranet. I need to guide new authors / publishers on page length – word count, sub-headings, that sort of thing.
I started from an assumption that related short intranet pages on the old intranet should be consolidated into longer, more comprehensive, pages on our new intranet. I assumed this was more efficient and effective, would reduce clicks and reduce the total page count of our intranet. I don’t like millions of dull pages clogging up my search results… Then I remembered to ‘check’ my assumption.
So I asked my Twitter friends and I’m asking a set of our intranet users; may I ask you for your ‘vote’ in the comments below this article?
Do you prefer longer, comprehensive intranet pages that cover multiple related topics?
Or do you prefer shorter single topic pages, that link to other related pages? (A ‘suite’ of five pages instead of one long one.)
Yes, I now know there’s no single answer, and that it all depends on the content / topic covered. But I still need to guide my brand new authors and publishers, so although the line may be grey, I still need to define the line in some way. When to publish concise intranet web pages and link them all together, and when to publish one long page and provide a clickable content menu at the top.
I’m not discussing news articles or front-page news articles. I’m certain they must be short – today I’m asking about ‘permanent reference pages’ only.
So, what do you think? I know it’s grey, I know there’s no right or wrong, and I know we’re talking about our opinions here – but I still have to provide ‘good practice’ guidance to scores of people who have never written or published anything for mass consumption before.
T h a n k y o u : )
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P.S. so far, people tell me they like short pages, but long pages when there’s the opportunity to replace what was once a long Word document. Few people enjoy download Word documents from the intranet – a long web page is better than a buried Word document when it comes to online communications.
I’m taking this to mean:
We prefer single-topic short pages that link to each other, except when an ‘official procedure’ Word document can be presented as a web page instead. Such ‘official documents’ (like procedures, work instructions and policies) could be one comprehensive page.