Intranets are great; they can broadcast to a great number of people and encourage two-way conversations, creating awareness and some engagement. But however ‘webbed up‘ your company is, there are going to be people who ‘don’t get‘ the intranet and prefer relying on document repositories, management cascades and emails.
It’s not their fault entirely. Sure, they’re ignoring an important news channel and information resource, but perhaps your company isn’t publishing relevant articles? Maybe a lot of pages our out of date? Maybe your front page is filled with sponsored walk stories.
Not everyone in the workforce will even have access to your intranet. Do ‘temps’ and contractors get a login? What about fieldworkers, operatives and sales people? Do they have time to check the intranet news, or do they just log on to get their email? Some fieldworkers only have network access to certain applications; they may even have had their internet and intranet access blocked for some archaic reason.
Click ‘Read more’ – you gotta see the diagram I’ve crafted for you!
If your company employes thousands of people then no doubt you have an Internal Communications department that looks after or publishes to the intranet. Hit statistics (non-unique hits and unique hits) are crucial in understanding the impact of announcements and business news stories, and can help with employee engagement and company morale.
But when you look at the hits for a ‘big’ story on your intranet, do you get the feeling that while lots of people read it, lots more didn’t?
Percentage wise, how much reach does your intranet have?
Intranet Access and Hits by Wedge – kilobox is licensed under a Creative Commons Attribution 2.0 UK: England & Wales License.
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What about your company?
Would you say that smaller companies have more of their staff using the intranet, and that with larger companies the percentage goes down further?
I’ve based my percentages and diagram on a company with, say, 5,000 employees. Would the middle two circles be larger in a smaller company?
Surely the company’s industry affects intranet usage too; high-tech companies (even large ones) might have a much greater percentage of people with access and who use the intranet. Companies that have a great many field workers and mobile workers might have smaller numbers – what do you think?
Can you say what your company percentages would be?[Wedge]