This morning I implored writers to be concise. Communications can be information rich and still brief. Be succinct; say what you mean and no more, but don’t forget to be emotive, and to tell a good story.
Excuse the mess, I'm redeveloping the site and my services, and some things are a bit broken. HTML, CSS, BLM.
A first draft may be brimming with passion and details; a review process should help tighten the language without destroying the interest of the reader. How many drafts are required to 'get it right'?
Who's the director of Communications in your company? Is the director male or female? Are more females found within Human Resources than within the Board Room?
Nathanael returns to seduce you with a story.
I'm pleased to announce, that going forward, I will ensure I don't write like this!