Banish ‘click here’ on your site and intranet

“Click here” offers no information, it wastes people’s time. Sort it out!

Hyperlinks should be information rich, i.e. the hyperlink itself should explain where the link will take you to.

networkHyperlinks stand out from the body text, they’re easy to spot when scanning a page, so make them useful, as people will be looking out for them.

‘Click here’ doesn’t mean anything; five ‘click here’s on a page doesn’t help the reader decide where they might navigate to next.

So, the rule is, no more ‘click here’ on anything that you publish, internally or externally.

Better Links

Mickey Moose said in his recent mortgage message that …

  • View the latest KPI slides [PowerPoint; 450KB]

Visit the Site Warden to enable your security…

View our Facilities website and…

You must complete your Tea Request Form from…

Note how the PowerPoint file is a special case. Hyperlinks were designed long before it was possible to upload whole files. People have grown used to a hyperlink taking them to a hypertext document, not a Microsoft document as is often the case on an intranet… Don’t go against people’s expectations – if you’re not linking to another web page, let people know!

[Wedge]

My next article will discuss some ‘golden rules’ of web publishing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Article

When External Comms meets Internal Comms – when worlds collide

Next Article

The 'do not' rules of intranet publishing

Related Posts
Podio mobile
Read more

My first intranet

Intranets are not just for large corporations. Jules explains how a cloud based workplace revolutionises a small organisation.

The web for tiny businesses

Small businesses can get a wealth of advice, and can make their small budgets go far online. But what should people who run a Tiny Business(TM) do online?

Nothing’s final in life

Document control. Don’t send, share or publish files / documents with the word ‘final’ in the file-name or…
%d bloggers like this: