I was going to write ‘piss your readers off’ but then I realised that ending a sentence with a preposition would upset even more people…
(Feel free to correct me if ‘off’ is not a preposition in this case!)
- Talk about yourself to the exclusion of your readers;
- Write about the same subject as every other blog site;
- Use jargon and acronyms, even well known TLAs;
- Expect your readers to be dumber than you;
- Talk about a gadget / thing / tool / place as if everyone in the world has one / knows what it is / knows where it is;
- Review a product or service without explaining that you get some cash from your review;
- Set yourself up to be the sole authority on a subject;
- Have an explosive title but fail to deliver on its promises;
- Have more than one spelling mistake;
- Have broken links (like when you get the wrong domain ending – .com instead of .net for example);
- Fail to date your article;
- Hide who you are;
- Force people to open another document (like Word or PowerPoint) just for a single photo or half a page of text;
- Publish too many ‘list posts’ (this is a list, and it’s my first one!);
- Write in a recursively tautological fashion (that’s bullshit for ‘blog about blogs’ – ‘talk about Facebook when we all know how Facebook works’ – ‘justify your arguments by linking to your own previous posts to prove your authority’ et cetera);
- Fail to provide links to useful sites and interesting people (I need to work on this);
- Write nine paragraphs about a fantastic product you’re selling, but only explain on the payment page that it’s just for Americans…
- Confuse your opinion with fact;
- Argue with the lovely people who comment on your work – you’ve had your say, let others have theirs.
I’m told by the ‘10 steps to the perfect list post‘ that I need to order these nineteen items to make sure my top ones are really good ones, but looking through my list I’m happy with how they came out. I particularly wish to stress how annoying numbers 2, 7,8, 11, 13 and 17 are, so perhaps they should be my ‘top six’ (but I understand I should have a top five, not six).
Anyway, can you give me a really good one (or bad one) for number twenty?
I don’t mind explaining that, while I’ve been writing and web publishing for many years, this is the first time I’ve been so actively focused on my readership; I really don’t want to piss you off, so I’m trying to focus on what’s good to read, and blogging best practices – am I falling down on anything?
How’s my writing? Text 07950705258 if you see me writing without due care and consideration for other superhighway users.[Wedge]